By trying to make hay from the current tablet frenzy, Amazon has strayed from its customer-centric roots towards a more conventional product-centric mindset.
Neither of these products can be directly distilled into gasoline or fuel oil (kerosen, jet, and diesel) or indeed any other conventional petroleum product.
The product is meant to provide acceleration to a more conventional server and will probably compete with products rom Violin Memory and Texas Memory Systems.
But from a product standpoint, the fastest growth will be seen in conventional device categories like accelerometers and radio frequency MEMS that target consumer applications.
Conventional hybrids such as Toyota's Prius have moved from a cult niche to a mainstream product, with a cumulative million units sold--the demand for this car has closely tracked oil prices.