Consider this example: Suppose you're sitting in a meeting with clients, and someone asks you how long a certain digital project is slated to take.

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Consider this simple example.

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Consider this scenario, for example, that is more likely to happen because of the growing capacity of social technologies: What if a hospital chain, a food service company, and an analytics and social software firm joined forces to co-create a system that enabled hospital patients to chose meals and delivery times from customized menu offerings, based on their medical condition?

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To give an example, consider this article by Luke Baker and Deepa Babington from Reuters.

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And before we write this off as anomalous, consider this is hardly the only example.

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Consider, for example, what has recently become the biggest security concern of this and many other countries: transnational terrorism (as well as organized crime, its not-so-distant cousin).

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In the example of going to cash for a year, we would want to also consider the possibility that this might not be the only event that would cause the client to go to cash so we would want to see the impact for more than just one year.

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