Maybe the good idea was heard at a subconscious or subliminal level, not clearly at the conscious level.

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At the conscious level, all kinds of other thoughts get in the way.

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Operating just below the conscious level, they determine how and what we perceive, and guide how we think and act.

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But the defenders of networking argue that in societies where some people are able to take advantage of family contacts or other social advantages, networking is a conscious way to level the playing field.

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By examining the strength and types of those relationships on both a conscious and nonconscious level, using the tools of neuromarketing, which has been around since the 1990s, Buyology found that men and women are drawn to different kinds of brands, and for different reasons.

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Hilgart knows there is a market for animal-free fashion among people like her, vegan or not, who take conscious consumerism to an active level.

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Body weight is controlled mostly by the hypothalamus, a structure at the center of the brain that fine-tunes metabolism to a level that no conscious calorie-counter could match.

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