"Success has to be based on building an emotional connection with the consumer, " he was quoted by a local Detroit newspaper as saying.
Such businesses, with their built-in connection to the Hispanic consumer, are serious competition to many industries looking for a toehold into the market.
FORBES: Big Data Shows The Growing Influence of Hispanics Will Change Business Models
Events like All-Star Weekend provide an opportunity for businesses to generate awareness and create a connection between the potential consumer and their products or services, which is not as easily attainable elsewhere.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
It creates a connection, a relationship between the consumer and their local producers.
In the coming months, HP hopes to roll out consumer and business devices with wireless connection to the Internet, thanks to the operating system acquired with Palm.
Bloomberg's insistence on dictating consumer choices has a more direct connection to an assumption that government should control our access to health care than obesity has to a couple of Big Gulps.
The Mozilla Web Apps platform gives content owners, operators and service providers an unprecedented direct connection to their customers and limitless possibilities for consumer interaction and customized experiences, while also enjoying open and flexible billing options.
ENGADGET: Mozilla Labs Apps set to allow developer submissions for Mozilla Marketplace at MWC
This shift from watching programs via a cable connection to an Internet connection has implications for broadcasters, infrastructure providers, consumer electronics companies and marketers.
That connection is now seamless with one simple tag that brings both consumer and brand closer together.
The optimized use of consumer mobile devices in an on-board environment play a central role in this connection.
ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface
It was the natural progression of a continuum of ideas, a singular vision that video would evolve from a consumer DV camera to every smart phone with an HD video recorder and live network connection.
Consumer insecurity, for example, financial insecurity, is a strong driver of choice and brand connection.
FORBES: Emotionally Attached To Your iPhone? You're Not Alone
应用推荐