Unfortunately for Kenyans, most of the highest quality coffee produced in their country still gets exported to other parts of the world.
In China, the brand has positioned itself as a destination for the upper middle class, where the consumers can get a high quality coffee experience.
In the case of Starbucks, I think the effect of price on demand is more dramatic than commonly thought, as quality coffee can now be had at McDonald's for a fraction of Starbucks' prices.
"The holy grail is a heat-resistant varietal that provides quality coffee, " says Patrick Criteser, chief executive of Coffee Bean International, which supplies the private-label coffees to such retailers as Target and Kroger and is part of World Coffee Research.
Starbucks is known for its quality coffee and other tasty drinks, it is also renowned for its atmosphere, where business professionals, college students, writers and anyone who wants to kick back can set up shop for hours with free wifi and a comfortable workspace.
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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world.
Guaranteeing a minimum price also means there is no incentive to improve quality, grumble coffee-drinkers, who find that the quality of Fairtrade brews varies widely.
The disease is now reaching mountainous elevations in Central America that produce high-quality specialty coffee.
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The fungus has ruined what was supposed to be a good year for Colombia, the world's second-largest producer of high-quality arabica coffee, the mild-flavored, hand-picked beans for which coffee traders usually pay a premium.
Responsiveness is key to building trust and reputation, and as important as the quality of their coffee.
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The stores, which have airy interiors of Colombian wood, emphasise the quality of their coffee rather than trying to rival Starbucks as a social spot, according to Gabriel Silva, the federation's boss.
It is quite normal for a fair quality batch of green coffee (that is, coffee before roasting) to be 1-2% defective.
The result is a sort of high-quality, unusually rigorous coffee-table book, designed to be dipped into rather than read from beginning to end.
It is a term that is gaining momentum in the coffee world, indicating a level of quality found not only in the bean itself, but in how it is prepared.
When Tam is not roasting his beans himself, he relies on local micro-roaster Fresh Coffee and Tea (based in North Point) for top-quality beans.
Coffee production uses large quantities of water and its processing can seriously affect water quality.
CD-quality sound on the company's instant-messaging service could provoke even steamier gossip around the coffee pot.
"Lindemans represents consistent quality year in, year out, " says Park, who marketed such products as Maxwell House coffee and Kraft cheese before joining Southcorp.
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