Only coffee estates that have dedicated a significant amount of time to improving coffee quality will know why these steps are important and necessary.

只有花费很多时间与心力在品质提升上的庄园才会了解这些步骤的重要性以及必要性。

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The East Timor group Cooperativa Cafe Timor has joined with international aid organizations to help farmers produce and market higher quality coffee for specialty coffee shops like the U.S.chain Starbucks.

VOA: standard.2009.08.28

Unfortunately for Kenyans, most of the highest quality coffee produced in their country still gets exported to other parts of the world.

BBC: The world��s many cups of coffee

In China, the brand has positioned itself as a destination for the upper middle class, where the consumers can get a high quality coffee experience.

FORBES: Starbucks Is Finally Coming To India... Cautiously

In the case of Starbucks, I think the effect of price on demand is more dramatic than commonly thought, as quality coffee can now be had at McDonald's for a fraction of Starbucks' prices.

FORBES: Magazine Article