To make sure its frequent flyers stayed with it for long-haul trips, Alaska struck code-share deals with 15 airlines to tap into their global networks.

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In partnership with Code for America he also co-founded Civic Commons, an initiative to help governments share technology and their experiences using it.

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With its unique user interface complete with colorful Live Tiles, the next version of Windows Phone, code-named Mango, puts people front and center making it easier to connect and share with friends, family and colleagues so important moments are never missed.

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The gamut of possible outcomes runs from a mild go-forth-and-sin-no-more to the truly Draconian stuff: forcing Microsoft to share its Windows source code with its competitors or carving it up into separate, independent companies, the so-called Baby Bills (see chart).

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But all share a powerful attraction: Under Section 529 of the tax code, money put in them grows tax-deferred and can be withdrawn federally tax free so long as it's used to pay college costs.

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