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Because this procedure, called compilation, is hard to reverse, firms can sell a program without revealing the instructions that underlie it rather as Coca-Cola can market soft drinks without giving away its secret recipe.
ECONOMIST: Computer programming
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Likewise, what is the point of offering passengers anything but cans of fizzy American soft drinks like Coca-Cola and 7-Up, when the airline is operating in a region blessed with a bounty of fresh fruits?
CNN: From Our Correspondent: On a Magical Hill
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Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.
BBC: Coca-Cola warns of volatile year to come
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Separately, Britvic, Britain's second-biggest soft drinks maker after Coca Cola, warned of tough trading conditions in the soft drinks market, largely because of the rising cost of raw materials.
BBC: Demand for food drives pub trade
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Coca-Cola, which has been interested in the soft-drinks firm since 1997, said it would continue discussions with regulators on an acceptable deal.
ECONOMIST: Profit inside
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Coca-Cola ( KO - news - people ) soft drinks in the region.
FORBES: Guru Picks
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For example, both Coca-Cola and Pepsi introduced 7.5 ounce cans of their soft drinks in answer to consumer health issues.
FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts
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Is Coca-Cola, say, in the market for colas, for carbonated soft drinks, or for all liquid refreshments?
ECONOMIST: Millennium issue: Antitrust
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When Coca-Cola, for instance, planned to take over a local Chinese soft drinks company a few years ago, Chinese hackers were discovered to have accessed top-secret memos on how much the Americans were willing to pay.
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But in the 1980s, carbonated soft drinks overtook tap as the most popular drink, with Coca-Cola and PepsiCo putting their marketing muscle behind their colas with celebrity endorsements from the likes of pop star Michael Jackson and comedian Bill Cosby.
WSJ: America's new love: Water
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At Coca-Cola, the No. 1 soda maker, three-quarters of its volume in gallons comes from soft drinks, compared with 8 percent for its bottled waters including Dasani.
WSJ: America's new love: Water