Anticipating my soreness to come, I watched enviously as their toned bodies tirelessly rehearsed one dance routine after the next, peeling off layers of Sea Gal-sequined clothing in the process.

FORBES: Magazine Article

In the early 1990s Gordon dropped out of college in Toronto to model for clothing catalogs, loving the pay but hating the process.

FORBES: Adopting a Crusade

This streamlined process saves customers from having to wade through piles of clothing to find their size, ultimately speeding up a shopping trip for those who would rather be elsewhere.

FORBES: These 10 Ideas In Retail Innovation Will Change The Way You Shop

Using this process, a broad range of products can be produced including smartphone cases, clothing, prosthetic limb casings and airplane wings.

FORBES: Ultra HDTV, 3D Printers And More: Trends To Watch At CES

The Airwash cleans one piece of clothing at a time, with each item taking between three and 12 minutes to complete the process.

CNN: Ioning your way to cleaner clothes

He said the cleaning process was much gentler on clothes than conventional methods, and was particularly useful for expensive clothing that could lose its shape and color through washing with water and detergents.

CNN: Ioning your way to cleaner clothes