Levi Strauss partnered with a clothing maker named Jacob Davis, who had invented a process for making rivets for jeans.
VOA: special.2009.12.18
Anticipating my soreness to come, I watched enviously as their toned bodies tirelessly rehearsed one dance routine after the next, peeling off layers of Sea Gal-sequined clothing in the process.
This streamlined process saves customers from having to wade through piles of clothing to find their size, ultimately speeding up a shopping trip for those who would rather be elsewhere.