Our vision is to arm marketing teams with the tools and insights to help their organizations execute and measure closed-loop, integrated marketing that helps them better acquire, retain, and grow customers.
Marketing can bring it all together because marketing is at the center of driving closed-loop business processes and ROI measurement spanning the entire customer lifecycle.
To provide exactly this solution, Seattle-based Optify is today announcing the expansion of its inbound marketing suite with Closed Loop Email Marketing Software.