abstract:Closed Loop Marketing is a term generally associated with the ability to quantify the effect of a marketing treatment. The ability to report on a change in status before a distinct stimulus and the status after the distinct stimulus is the value of the stimulus.
Our vision is to arm marketing teams with the tools and insights to help their organizations execute and measure closed-loop, integrated marketing that helps them better acquire, retain, and grow customers.
Marketing can bring it all together because marketing is at the center of driving closed-loop business processes and ROI measurement spanning the entire customer lifecycle.