Oh, and just to be clear, no Reader is not being killed off in the strictest sense.

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Sandberg replied that the privacy permissions around an app like the Washington Post Social Reader are perfectly clear.

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In doing so, he leaves the reader with a clear picture of Brazil's distinctiveness, and of its successes and failures.

ECONOMIST: A hard nut to crack

The takeaway for content producers across the board is that giving readers a clear stake in a topic aligns reader and writer interests.

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Using informed but clear language, she guides the reader through Darwin's own encounters with giant tortoises, iguanas and finches on these islands in the 1830s that led him, years later, to formulate his theories about the origin and evolution of species.

ECONOMIST: Island life

What it also did was to leave the margins clear for a new kind of independent and interventionist reader.

ECONOMIST: Reading habits

As I reported back in September when the Washington Post Social Reader debuted, the sharing settings are anything but clear.

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It wasn't clear at the end who the criminal was, and the reader was forced to draw his or her own conclusions.

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To the average reader who does not feel compelled to fact-check these claims, it seems pretty clear that global warming is at least somewhat to blame for each and every tornado that touches down, destroys property, and takes human life.

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When you can give a clear-cut example to a reporter, it enlivens the story and makes it more understandable to the reader, viewer or listener.

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