Many of these new approaches are converging at Clairol--starting with finding out what women want.

FORBES: A fresh face

No more national advertisements with the likes of Reebok, Clairol, Oakley and Pert Plus as she enjoyed in the past.

FORBES: Olympian-Turned-Call Girl Susy Hamilton Performs No Favors for Her Future Marketability

The purchase of Clairol last November marked a turning point.

FORBES: A Fresh Face

The purchase of Clairol in November marked a turning point.

FORBES: A fresh face

Bristol shed Clairol and bought DuPont's drug division.

FORBES: Bristol-Myers Zeros In On Drugs