Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers, Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution, and retail.

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But the real selling point of the E1 is its role in HTC's new e-commerce strategy in China: while you can get hold of one at an authorized HTC store, HTC's Chinese "eShop" throws in custom options for the built-in storage (8 or 16GB), main camera (five or eight megapixels, both with only 720p video capture) and one of the six body colors plus patterns.

ENGADGET

But the real selling point of the E1 is its role in HTC's new e-commerce strategy in China: while you can get hold of one at an authorized HTC shop, HTC's Chinese "eShop" throws in custom options for the built-in storage (8 or 16GB), main camera (five or eight megapixels, both with only 720p video capture) and one of the six body colors plus patterns.

ENGADGET