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The market promises to be huge: The average person in China drinks less than half a bottle each year, according to Chinese government statistics.
FORBES: Magazine Article
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Plans to open 10-12 new plants in China to manufacture soft drinks, non-carbonated beverages and snacks.
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The total consumer market volume for soft drinks in China is forecast to reach somewhere in the region of 20.6 billion liters by 2016, growing by about 47% against 2011.
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They declined in China, despite growth for other drinks, led by Martell brandy, which drove overall 18% growth.
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Juice is one of the fastest-growing beverage segments in China, as consumers look for healthier alternatives to cola drinks.
FORBES: Leadership
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Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.
BBC: Coca-Cola warns of volatile year to come
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Such a deal would close the cognac and champagne gap in Diageo's otherwise well-stocked drinks cabinet, and would help its expansion in China.
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With this deal, DPS will now have the rights to distribute beverages such as Mott?s, Yoo-hoo, Clamato and some other drinks in Australia as well as Snapple in Australia, China, Japan, South Korea and Malaysia.
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President already makes instant noodles, soft drinks, flour, cooking oil, processed meats and animal feed in China.
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All this is partly because French rival Pernod-Ricard has been quicker off the mark in China this past decade, building up a dominant slice of the international-branded market with drinks such as Martell and Ballantine's.
FORBES: Magazine Article
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European drinks makers, along with other consumer-goods companies, have pushed deeper into developing markets such as China and Russia in recent years, hoping to offset slowing sales of premium spirits in austerity-hit Europe.
WSJ: Diageo, Remy Flag Asia Woes