This has not stopped speculation that it will be Chen Long, a fighter pilot who has been to Russia to train with the cosmonaut programme.

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"We've achieved about 90% accuracy, " says Dr Chen-Long Chuang, one of the scientists who developed the sensing and forecast technologies.

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The Jezebel writer, Adrian Chen, has long-standing beef with Reddit, which caused the flames to burn brighter.

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If there are any such doubts for Ms. Chen, she has long since erased them.

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Chen draws our attention to research done by Maura Belliveau, a professor of management at Long Island University.

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