His cheeks are flushed red from a night's drinking in a hotel bar.

CNN: ASIANOW - TIME Asia

The campaign's Drink Smarter website shows a picture of a woman to demonstrate how the drinking mirror works, along with a warning that "deeper wrinkles, red cheeks and weight gain" are just some of the visible effects of regular heavy drinking.

CNN: 'Drinking Mirror' app aims to show how alcohol ages you

She has clawed four dark red scratches on her cheeks, and she will have them for weeks and the fire will not go out.

NPR: Excerpt: 'Away'

But Custard Clown Uncle Colin and his prankster pal Mr Woo, sporting a bright red wig, rosy cheeks and garish checked suit, were on hand to buffoon around and warm up the crowds.

BBC: Clowns in Joseph Grimaldi church tribute service