Otherwise, Dell.com's checkoutpage might start looking like New York State's income tax return, which last year had seven opt-in donation candidates, like exploited children and prostate cancer research.
To make a purchase on a website, a MasterPass user would enter a password on the checkoutpage of a merchant who has installed the service as a payment option instead of typing in their card number, security code and other information that experts say slows down e-commerce transactions.