Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.

FORBES: What Does Creativity Look Like in Branding These Days? Three Marketing Pros Weigh In.

But that would have much the same effect as charging people with bad prospects higher premiums.

ECONOMIST: Testing times | The

The combined effect of charging and improved vehicle technology, notably cleaner-burning diesel engines that are being used in more buses and taxis, has led to an overall reduction of 13% in nitrogen oxides and 12% in PM10 via vehicle tailpipe emissions in the charging zone.

FORBES: Paul Maidment

It is unclear exactly when the Telegraph will start charging, but the newspaper said that readers will get a one-month free trial before the paywall comes into effect.

BBC: Telegraph extends paywall to UK readers