Although one character makes light of his heart failure, he is presented as a ridiculous and unbalanced individual whose conduct here and elsewhere is unlikely to encourage emulation or the belief that this is a harmless and temporary potential side-effect.
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While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.
Mr Ball next treats us to a brisk description of the human eye (remember rods and cones from school biology?), an explanation of why Newton was right and Goethe wrong about the composite character of white light, and an account of the 19th-century regimentation of the continuous colour spectrum by means of colour wheels and other classifying devices.
The dialogue helps keep the mood light as character banter flows naturally and feels like what it is -- conversations between people who don't take themselves too seriously but have experienced life-changing events.
The character stuff is so light on its feet that the action scenes seem flat in comparison -- the effects are first-rate, but they're nothing we haven't seen before, and the climactic showdown is a bit heavy-handed (if satisfyingly crunchy).
Make no bones about it, Stephenson doesn't fancy himself a master game designer, but he set out to create a PC arena game that's light on story and character development, but laser-focused on accuracy.
His most popular screen character was in the hit Munnabhai movies - light comedies where he played a brawny, bumbling soft-hearted gangster.
This classic Provencal chateau, complete with light blue shutters, abounds with countryside character and is just an hour from Marseilles and Nice.
New research published in the Journal of Personality and Social Psychology suggests that presidents and psychopaths share a psychological trait that may shed light on what made Teddy such a unique character.
Some wineries more or less successfully give Pinot Gris oak treatment, but it works best as a light touch, an accent that doesn't bury the wine's fruit character.
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