Coordinate disparate uses of social media and collect efforts in official and central channels.

UNESCO: Vacancy : Social Media / Web Coordinator (5/12/2011) BPI 021 - (P1P2)

Jeff Berman, president of marketing and sales at MySpace, said the partnership is a win-win-win for MySpace, MTV Networks--which owns 150 TV channels, including Comedy Central and Nickelodeon--and Auditude because all three companies will share the ad revenues.

FORBES: Magazine Article

DirecTV thinks video streaming is eating away at the ratings of channels like MTV and Comedy Central, and it has a point.

FORBES: Viacom and DirecTV Are Both Right, But DirecTV Is Righter

Reaching consumers with your brand message across channels, formats and devices is central to successful marketing today.

FORBES: Why We Advertised On 'The Pitch'

White House aides said the president appeared to be the central feature of 24-hour cable news channels and the nightly news broadcasts until roughly the end of 2001.

CNN: White House steers reporters back to Bush message

Besides the standard online video fare from hulu, Netflix and YouTube, MediaMall Technologies, the company behind PlayOn, has also partnered with other cable channels to get content from Comedy Central, Adult Swim, NHL, PBS.org, MTV.com, VH1.com and others.

FORBES: Watch The World Cup Through Your Video Game Console

The video doesn't include all of the channels that are a part of TWC TV, but will feature video on-demand from channels like BBC America, BET, Comedy Central, MTV, Nick, and Univision, among others.

ENGADGET

The practice known as cable bundling means you have to pay for tens of channels just to watch one: want to see Jon Stewart on Comedy Central?

FORBES: How to Cut Your Cable [Interactive Calculator]