This will be reflected not only for CBS Network, but also for local broadcasting stations and CBS radio.
Sumner Redstone's CBS will be broadcasting the game, allowing the network to bring in millions in ad dollars from companies willing to fork over big bucks for a chance to catch all the eyes focused on the game.
As such, the NCAA and its broadcasting partner, CBS, likely will see no limit to their advertising revenue generating potential.
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After walking off the course, he told CBS -- which is broadcasting the event -- that he feels the punishment is fair.
This would solve the problem facing broadcasting networks like CBS and ABC.
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Tessler knew something about this stuff, as a former cochairman of Data Broadcasting and a cofounder of CBS MarketWatch.com, both of which provide financial services to web companies.
While the ad revenues for local broadcasting business grew by only 3%, CBS Network showed a surge of 14% as it benefited from higher ad pricing as well as the success of Super Bowl.
Moreover, in our next valuations this coming August, the value of the Vikings will be higher thanks to the league signing much richer broadcasting deals with ESPN, NBC, CBS and Fox recently.
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For example, a company like Sinclair Broadcasting, which carries 24 Fox affiliates and 11 CBS affiliates (along with another 57 other stations) could be forced to drastically change their business model as over a third of their business turns former partners in potential competitors.
This might translate into lower viewership for CBS. After three weeks of the opening of its 2012-13 broadcasting season, NBC was up 15% in ratings compared to the same period last year while the other broadcasting networks were down by 12% to 24%.
The rest of the broadcasting sector got the message, though it fared little better: CBS dropped 4.7%, News Corp. fell 5.0%, Walt Disney slipped 3.7% and Viacom tumbled 5.2%.
The abandoned Bell Labs are fighting for their existence, and CBS's somber granite tower stands in midtown Manhattan as an impressive marker of broadcasting's better days.
Given that ad pricing has grown, all CBS needs to do is sustain or grow its ratings and it should witness healthy growth in broadcasting segment in the upcoming quarters.
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If Fox, CBS, or Univision go to a cable-only model, would they have to return their broadcasting licenses back to the FCC or would they be allowed to resell them to third parties?
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