It was a chance to report for a major television network, CBS,the Columbia Broadcasting System.

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The other network was the Columbia Broadcasting System, called CBS.

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This will be reflected not only for CBS Network, but also for local broadcasting stations and CBS radio.

FORBES: Summary

Sumner Redstone's CBS will be broadcasting the game, allowing the network to bring in millions in ad dollars from companies willing to fork over big bucks for a chance to catch all the eyes focused on the game.

FORBES: Super Bowl Billionaires

As such, the NCAA and its broadcasting partner, CBS, likely will see no limit to their advertising revenue generating potential.

FORBES: Viewership And Social Media Help March Madness Beat The Super Bowl In Ad Revenue Generation