"The top end can sponsor the bottom end, and by paying this people could make a difference to millions, " he said.

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So that puts the bottom at -- I can do that math quicker than I can the other -- 15, 000 for the bottom end of that.

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That can cause significant impact to end users, and be a costly mistake to the bottom line.

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If you can do that you end up with more highly engaged customers, more sales, and a better bottom line.

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