In a similar fashion, we control the quality of our product by developing our software and supporting our product in house.

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Rollo Carpenter, a chatbot programmer, hopes to automate the high-level functions too, by developing software that can directly replace human operators.

ECONOMIST: Monitor: Call and response | The

And then there is the need for new talent: only by developing designs and software in-house can HTC give products a unique look and feel.

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Their startup, called BrassRing, would go after the job-recruiting market by hosting career fairs, running Internet job boards and developing software for corporate personnel departments and university career-placement offices.

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