What happens over time is that employees who are not recognized become like well-worn furniture sat upon but never appreciated.

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The company still has a bright future developing chips for the embedded market and storage devices, but they'll probably never again have the opportunity to become an instantly-recognized name like Intel, AMD, or IBM.

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With more than one billion worldwide viewers, the most recognized person in the world ascended the stadium steps with hands trembling but never wavering to light the lamp cauldron.

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