And we are moving into a creative economy where what you need out of your employees is not just diligence and intellect, but also creativity and passion.
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It must not only encourage new ideas but also evaluate them accurately in terms of potential value and then implement them efficiently, with in-house methodologies that provide a wide scope for creative thinking but also ensure that creativity is grounded in real market trends and can deliver measurable results.
But we also associate messiness with creativity - and successful business leaders usually need plenty of that.
The meeting underlined the growing role of cities as laboratories of creativity and innovation but also as sources of inequalities, poverty and social tensions.
Not only is big business tapping into environmental issues "as a way of leaving a better legacy" but also "as an opportunity for creativity, " Holdway said.
But we think that runs counter to the whole spirit of openness that has made the Internet such a powerful engine for not only economic growth, but also for the generation of ideas and creativity.
But she also chatted about technology, teaching and creativity.
But it also means successfully walking that invisible line between creativity and unethical chicanery.
But it also demanded the very best of our people -- the highest level of creativity, dedication, teamwork, analysis, and just sheer, dogged determination to never give up when the trail went cold.
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Mr. Hollein's creativity shows in his conceptualization of exhibitions and their accompanying programs of events, but also in his marketing approach.
They also wanted to see greater use of their own professional creativity and informed judgement - but they considered it particularly unlikely that would happen.
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But he will also be aware that, in the end, the BBC must be judged on its creativity - "it's the programmes, stupid" - and its relationship with its audiences.
But despite all that, this industry also brought its communities the hard gifts of solidarity, resilience, and creativity even in the most unpromising of circumstances.
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