Well I was sitting on the couch, by Dalton's snow-draped grass, I just thought I'd sat on some bubble-wrap and popped it with my... weight!
Top designers certainly tapped into them, too, with Gareth Pugh's dress that uses bits of garbage bags for a featherlike effect, John Galliano's Christian Dior newsprint dress and the bubble-wrap looks from Alexander McQueen's 2006 Rubbish Collection.
In 2000 Sealed Air even entered a pumpkin-dropping contest in Iowa, releasing an 815-pound pumpkin--nicknamed "Gourdzilla"--onto layers of Bubble Wrap, from a 35-foot-high crane.
It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot (nyse: HD - news - people ) in Southern California.
It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot in Southern California.
Much of that was funneled into the protective-packaging segment, which includes Bubble Wrap, Jiffy mailers, Instapak foam cushioning and Fill-Air inflatable packs.
But even Bubble Wrap needs innovation, and Sealed Air recently unveiled the latest improvement, the result of a 40-year quest: inflatable Bubble Wrap.
"I love this stuff, " he says, fingering a foot-long sheet of Bubble Wrap, the universally known and beloved product made by his company.
You also can put the stuff under your doorway to deter break-ins (the Bubble Wrap burglar alarm) or stuff it in your bra (the Bubble Wrap boob job) or sleep on it (the Bubble Wrap bed).
Bubble Wrap traditionally has been a low-tech play on high tech.
Bubble Wrap first had to take on balled-up newspaper, no easy sell because that packing material was essentially free.
One was wrapped in brown paper and the other in a page taken from a magazine - both were sitting in sheets of bubble wrap.
When my husband and I were furnishing the house, we were scrambling to pack (I still can picture the movers leaning against their truck, picking their fingernails with box cutters, while we rushed around trailing rolls of bubble wrap and hearing the ticking of the many-dollars-per-hour meter in our heads).
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