abstract:Bubble Wrap (originally Air Cap) is a trademarked brand of Sealed Air Corporation that includes numerous cushioning products made from bubble wrap. The brand and product were introduced in 1960, with the launch of Sealed Air.
Top designers certainly tapped into them, too, with Gareth Pugh's dress that uses bits of garbage bags for a featherlike effect, John Galliano's Christian Dior newsprint dress and the bubble-wrap looks from Alexander McQueen's 2006 Rubbish Collection.
In 2000 Sealed Air even entered a pumpkin-dropping contest in Iowa, releasing an 815-pound pumpkin--nicknamed "Gourdzilla"--onto layers of Bubble Wrap, from a 35-foot-high crane.