According to BT Global Services, 56 percent of online consumers agree that the calls they do make to customer service are much more complex, as simple transactions are often automated.

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Aimed at the Wall Street crowd, the Cap Markets Guide features a similar mix of analyses from industry experts (Tabb Group, Accenture, Columbia University, Algorithmica Research, Aite Group and more), financial services vendors (Revolution Analytics, BT Global Services, Numerix, Deloitte, Panopticon Software AB, Algo Technologies and more) and Sybase executives.

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Radianz has offered similar services with a secure network linking over 15, 000 customer locations for 11 years, back before cloud was a term used to describe such activities, said Chris Pickles, head of marketing for financial services and wholesale banking at BT Global Services, now the parent company of Radianz.

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In the past two months, Digital Realty has announced deals to lease space to BT Global Financial Services and Horizon Data Center Solutions.

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But Kovacocy is betting that BT's Global Services Division, whose deep-rooted inefficiencies have been a bane for BT's balance sheet in the last year (See "BT Gets Called On Inefficiencies, ") could turn into a profit generator for the company.

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Dave Brown, from Lancashire, works for the global services arm of BT, told BBC Five Live that agency and contract staff were taken on in the knowledge they would be the first to go.

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