But the cost of maintaining knowledgeable staff and browsable store space contributes to higher prices, which many consumers are unwilling to pay.

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When watching Game of Thrones you'll get a map showing you where the current scene takes place, along with a browsable family tree.

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In essence, the company is presenting curated slices of its massive inventory in a more attractive, browsable format tinged with the urgency of daily deals.

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It paves the way for signs that include browsable photo galleries, videos and other bells and whistles that can be controlled by touch or by gesture, CEO Anup Chathoth said.

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This brings us to where we are today, with a growing number of promising apps that use video as a tool in creating entirely new forms of media that are designed to browsable, watchable, and shareable.

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The Store, for instance, lists a series of featured titles above a sideways scroll of browsable categories -- left and right on the analog stick take one through the featured games, while clicking up or down shifts to the next list.

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