But the cost of maintaining knowledgeable staff and browsable store space contributes to higher prices, which many consumers are unwilling to pay.

NEWYORKER: Publish or Perish

When watching Game of Thrones you'll get a map showing you where the current scene takes place, along with a browsable family tree.

ENGADGET: A conversation with Microsoft's Marc Whitten on SmartGlass and the quest for a better living room

In essence, the company is presenting curated slices of its massive inventory in a more attractive, browsable format tinged with the urgency of daily deals.

FORBES: Flash Sales Work: Wayfair, The $600 Million Ecommerce Behemoth, Launches Daily Fair