Another acquirer can beat them with a higher offer, but Apollo and Metropoulos would then receive a break-up fee.

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If the brands go to another bidder, Flowers would receive a break-up fee.

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The break-up fee for the proposed deal would be huge, according to reports.

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In turn, Apollo and Metropoulos would receive a break-up fee.

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Furthermore, we will not insist upon providing for a break-up fee in the transaction so as not to provide a roadblock to others who may want to consider bidding higher than our bid.

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"Bell wants a decision by then because its the date the buyers can walk away with out paying a break-up fee, " said an analyst familiar with the situation who wished to remain anonymous.

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