Last month the company said it will sell a majority stake in its Mexx brands to the private equity buyer Gores Group.
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The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.
As an investor in the Super Bowl, to get the best balance and to get the best return on that investment, is a balanced approach, using it both for continuing to build the equity of our iconic brands and then using it as a platform for bringing awareness to our new innovation.
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There were 210 new faces on the list, with Forbes saying many were helped by rebounding equity markets and strong consumer brands.
The private equity firms will control a portfolio of brands that include Ding Dongs, Twinkies and Ho-Ho cupcakes.
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Scott also discusses how private equity managers, often excel at identifying underperforming brands and turning them around financially, are doing the same thing in sports.
Speculation about a private equity buyout of its beverage operations, which include such brands as Dr Pepper and Snapple, has caused its shares to jump 35%.
Obama wearing their brands' clothing when they prepare investment packages for bankers and private-equity investors, Mr. Burke says.
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Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
Rubel, Senior Advisor at private equity firm TPG Capital and TPG Growth, and former CEO of Collective Brands (previous parent company of Payless, Stride Rite and other brands), in a recent conversation.
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Brands may well be hampered in the near term by vagaries around the globe, according to Prudential Equity Group analyst Larry Miller.
Hurst Capital, a fledgling private-equity firm run by 26-year-old twins, also vied for Hostess's cake brands, but appears to have fallen short of securing the stalking horse bid.
"We like investing in Chinese consumer-focused companies but, even among businesses in this attractive sector, there are no guarantees as declines in the fortunes of some Chinese sportswear brands is reflected in their continued buildup of inventory, " said George Raffini, managing partner at private-equity firm Headland Capital Partners, which bought a stake in down-apparel maker Bosideng International Holdings Ltd.
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