A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.

跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。

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He said companies use the term 'brand equity' to describe the measurable value of their brands.

他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。

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Last month the company said it will sell a majority stake in its Mexx brands to the private equity buyer Gores Group.

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The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.

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This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.

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