American middle class families are gouged by high health costs, high motoring costs, high communications costs and companies escaping commoditization by (quite legitimately) inflating their brand proposition.
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It is incumbent on our brand proposition, and on our business model, for people to have a fundamental trust in the machines they rely on to run their lives.
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With Windows 8, Microsoft is sending a clear signal that its brand value proposition has shifted.
Since our key partnerships are centered around on-campus organizations, we look for the best ways to integrate our brand messaging and value proposition into their everyday lives.
Turning around a retail brand is no easy proposition.
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Still, not all marketers are bullish about the value proposition for every brand.
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The Liverpool brand is clearly a tricky, if appealing, proposition.
After crafting your unique value proposition, Clark gives advice on reintroducing your new brand to the marketplace through social media and educational contributions.
Ultimately, celebrity-endorsed or not, the quality of the product and the underlying value proposition will need to fuel a sustained interest and excitement for the brand.
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Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
The brand has come to be defined by polarizing social negatives, without a clear benefit or value proposition that it can claim as relevant and credible.
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