John Goodwin: We believe that physical stores are a really important part of our overall Lego brand proposition.

约翰·古德温：我们认为，实体店是乐高品牌主张非常重要的一部分。

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Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.

尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。

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Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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American middle class families are gouged by high health costs, high motoring costs, high communications costs and companies escaping commoditization by (quite legitimately) inflating their brand proposition.

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It is incumbent on our brand proposition, and on our business model, for people to have a fundamental trust in the machines they rely on to run their lives.

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With Windows 8, Microsoft is sending a clear signal that its brand value proposition has shifted.

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