The company said it had made "significant progress" in extending the brand's geographic reach into some of the world's emerging markets.

BBC: Drambuie whisky liqueur sales hit by euro crisis

Third and final point, this agreement which is bipartisan in nature, was fundamentally made possible in a larger sense by the dramatic economic progress of the last four years, which in turn was made possible by a brand new budget plan that was passed by a very partisan vote, all Democrats and no Republicans.

CNN: AllPolitics - FDCH Transcript

While results in its former strongholds of Italy and Spain remained poor, it made good progress in the more buoyant markets of Russia, Germany and the UK. Furthermore, improved brand awareness through its Olympics sponsorship should translate into increased sales in the second half of the year.

ENGADGET: Canalys: PC and tablet shipments hit new high in Q2 with Apple in the lead, HP next in line

Just as businesses carefully monitor employees and other service providers to ensure quality control, accountability and brand management, they also need to have mechanisms in place that allow them to track and control the strategies and progress of their SEO providers.

FORBES: How To Boost Search Results, Without Ticking Off Google