In addition to distributing attacks on brand reputation, companies use social media to keep a finger on the pulse of crises like a product recall, or to monitor the progress of a new product launch.

除了应对品牌名誉危机，社交媒体还可以帮助公司度过危机——比如产品召回，或帮公司观察新发布的产品。

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If you can rule out the null hypothesis, then you will make some progress towards answering the original question about whether Keith's is the most popular brand.

如果您能够排除虚假设，那么您在回答Keiths是否是最受欢迎品牌这个最初的问题上取得了一些进展。

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"The NBA is definitely making progress in building its brand and increasing the popularity of the sport," said Paul Pederson, director of the sport management doctoral program at Indiana University.

“NBA在塑造品牌方面有着明显的进步并且增长着参与这个项目的人数，”Indiana大学体育管理博士班主管Paul Pederson说。

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The company said it had made "significant progress" in extending the brand's geographic reach into some of the world's emerging markets.

BBC: Drambuie whisky liqueur sales hit by euro crisis

Third and final point, this agreement which is bipartisan in nature, was fundamentally made possible in a larger sense by the dramatic economic progress of the last four years, which in turn was made possible by a brand new budget plan that was passed by a very partisan vote, all Democrats and no Republicans.

CNN: AllPolitics - FDCH Transcript

While results in its former strongholds of Italy and Spain remained poor, it made good progress in the more buoyant markets of Russia, Germany and the UK. Furthermore, improved brand awareness through its Olympics sponsorship should translate into increased sales in the second half of the year.

ENGADGET: Canalys: PC and tablet shipments hit new high in Q2 with Apple in the lead, HP next in line