Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged for the brand.
"The World Digital Library project offers a brand-new platform for showcasing the diversity of the world's civilizations, " said Dr Furui Zhan, Chief Librarian of the NLC.
Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API today, which will allow partners to manage marketing campaigns much more fully on the site.
Simply knowing what digital platforms people are using does not tell a brand how that platform can best be leveraged, linking the platform to the emotional and rational aspects that drive consumer engagement with a category.
The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.
Then you need to consider the brand value of the platform you will eventually choose.
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"We are excited about our plans to bring Skype to smartphones running the brand new BlackBerry 10 platform, " Bob Rosin, vice president of business development for Microsoft Corp.
Happily, any brand, ad, media platform, or consumer consumption model can be measured for engagement in this manner.
The latest major brand to land on the platform is Kate Spade, which went live at katespadeny.tumblr.com Thursday morning.
It also explains why in recent years Francesa has successfully extended his blog brand by creating multi-platform content for the YES Network.
By adding more powerful engines and luxury features consistent with a much higher-priced brand, the Grand Cherokee platform can be transformed into a high-performance European SUV, he said.
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The time it takes for sellers to build a good reputation and a high level of brand trust on any service platform is crucial because a verified history of good feedback and comments is essential for any customer to make an informed choice.
She said she relished the chance for her "ethical fashion" label, which she describes as a Nigerian-Italian brand, to share a platform with accomplished designers such as South Africa's Kluk CGDT -- jointly named alongside Nigeria's Maki Oh as "designer of the year" at the event.
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Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
The celebrities have a new platform to expand their brand and connect with their fans.
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To obviate these problems Brand Keys fielded the 2012 Digital Platform Engagement Index (DPEI).
What are some ways that you use the Facebook or other social advertising platform to market your brand?
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Basically we view the Internet as an amazing and multi-faceted platform for building a brand, building an audience and conducting lead generation and direct sales.
The possibilities have some webOS developers enthusing about the platform as though it is brand-new.
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This is a woman who has parlayed her brand of humor into a multi-platform empire.
One or both of these points have prevented some brand marketers from running campaigns on the platform.
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Like no other realty star before her, Frankel has used the platform to build a business brand: Skinnygirl.
For EA, it will be how Madden NFL Superstars extends the brand of the series into a new platform.
"RIM doesn't typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform, " RIM said in the statement.
Not having to worry about which discipline gets a share of the budget, it creates a better collaborative environment, and media agnostic approach with no bias as to which media platform is most appropriate for brand solution.
Forbes has moved to a collective, curated contributor platform to push forward an aging brand.
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Additionally, this platform enables the creation of a brand, its respective ecosystem and assists start up business at finding a footing.
The brand reputation a micro entrepreneur builds on any platform is a credit rating of trust- the higher the value, the greater the chance a customer will engage their services.
The startup has already expanded the mobile game onto every platform imaginable, while simultaneously deploying a brand strategy, a la Disney, to craft a larger story around its game.
Maybe the brand can match the demographic profile of a digital platform to their own customer demographics and then, Zowwie Batman, we can find our kind of people easier than ever!
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