If Foursquare can subtly create brand associations and social media product placement in a non-obtrusive way, it may stand a chance, but to do so requires an OODA loop running at a much faster pace with a more diverse view of the marketplace.
While 60 million households is respectable distribution for a second-tier cable network, Current has long suffered from poor channel placement, low visibility and a diffuse brand identity.
The latter is known for its praise of name-brand luxury goods from Mercedes to Gucci, both of which found their way into songs without having to pay for placement.