...大行其道,不论电影电视甚至互联网世界,我们也可以接触到大量涉及产品置入(product placement)或品牌置入(brand placement)的资讯内容。
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...ct Placement),又被称为植入性营销(Placement Marketing)、 商品植入(Product Integration)、品牌植入(Brand Placement)或秘密营销(Stealth Marketing)。
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Brand placement Marketing 牌置入性行销
Except for movie/TV program, case in management textbook is also the carrier of brand placement.
除了影视节目,管理类教材案例也是品牌植入的载体。
参考来源 - 管理类教材案例中的品牌植入效果研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Last year alone, brand-placement activity jumped by 6 percent on broadcast and 9 percent on cable, comparing the first to fourth quarters.
仅去年一年,对比第一季度与第四季度,广播电视网植入广告增加6个百分点,而有线电视增加9个百分点。
In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.
本文利用个案研究的置入式广告的片段,对那些电影片段进行内容分析,得出影片中所蕴含的品牌意义以及给传达给受众的信息。
This award goes to the boat brand that has done the most to build its brand in China, via sponsorship of events, advertising and placement.
这个奖颁给去年亚洲地区最活跃的船艇品牌,它必须在扩大品牌亚洲影响力方面表现突出,无论是通过赞助活动、广告或者其他举措。
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