Whether the product attracts their attention on the retail shelf because they recognize a favorite, trustworthy brand or a unique package format that may make their life easier, they are looking at the package.

FORBES: Written by Jack Knott

Consider the recent Swiffer pink package, where the brand aligned with the breast cancer cause.

FORBES: Connect

Voyetra Turtle Beach also markets its technology to vendors that package it for sale with other equipment and under other brand names.

CNN: Move MP3s to your home stereo

It has succeeded, in spades, because of the wide variety of quality, brand-name content it offers from trusted sources in a clean package with a great user experience.

FORBES: iTunes, Netflix, Hulu and magazines

At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.

NEWYORKER: History of a Disturbance

The centerpiece of StartUp Britain is a brand-new Web portal that connects U.K. business owners to relevant resources, including a new package of startup services pledged by over 60 major British and international companies.

WHITEHOUSE: StartUp Britain: Accelerating Entrepreneurship Across the Pond | The White House