This universal gender neutral handwriting helps strengthen the brand package.

这一普遍流行的中性风格增强了品牌包装效果。

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It also limits each brand, like Marlboro, to one package design, so that alternate designs don't mislead smokers into believing the products inside are less harmful.

法律同时限制一个品牌(比如万宝路)只能有一个包装设计，这样改变包装设计不会误导烟民相信包装里的东西有害少一些。

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Beijing Hualian has stopped buying the brand while Wal-Mart said customers can return the milk they bought if the package remains intact.

北京华联超市已暂停该种牛奶的进货。沃尔玛则表示，如果包装完好，顾客可办理正常的退货手续。

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Whether the product attracts their attention on the retail shelf because they recognize a favorite, trustworthy brand or a unique package format that may make their life easier, they are looking at the package.

FORBES: Written by Jack Knott

Consider the recent Swiffer pink package, where the brand aligned with the breast cancer cause.

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Voyetra Turtle Beach also markets its technology to vendors that package it for sale with other equipment and under other brand names.

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