The companies that succeed at brand extensions do so by keeping the essence of their brand in mind at all times when making the move.
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Maybe you need to reposition your brand in the mind of the prospect to land a deal.
An immediate perception of the brand comes to mind when you hear any one of their names.
Today our Brand Impact Evaluator and Commercial Value Calculator are far more robust, taking into account not only the quantity, but also the quality of time the brand is in the mind of the consumer (not just on the air), as well as the subtle, and not so subtle, ways true marketers squeeze value out of every dollar they spend.
So they are trying to impress your subconscious mind with their brand.
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Sometimes, it means being the most innovative or the best-known brand (Apple comes to mind), and at other times it simply means having the largest market share.
They change constantly, and you have to keep that in mind when building your brand using social media.
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And a former president of Italy, Francesco Cossiga, with the same purpose in mind, launched a brand-new centre-right party, which has attracted about 50 members of parliament (but has promptly run into problems with its leader).
This was name brand things too as I have found that at Wal Mart they price of their own off brand can be so close as to not change my mind, the same price or in a few cases more then the name brand.
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Never mind that Provigil, a brand name for modafinil, was not supposed to treat ADHD in the first place.
Keep in mind: Etsy's brand is particularly suitable for Pinterest, because both sites are popular with women and creative types.
What comes to mind when you hear the brand name LEGO?
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All advertising is based on this same principle, but I am of the mind that the Robert Redd brand is unique in that we have been fortunate enough to go against the grain.
With a target retail price in mind for the product, the brand then works backwards to determine the wholesale price to the retailer.
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By branching out and working with Cho as well as keeping a firm focus on deeper interaction with the customer in mind when it comes to the brand, Banana Republic could very well be leading the way for retailers to begin carefully considering the influencers they decide to partner alongside.
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Keeping in mind that your workplace represents your professional brand, take a moment to stop and look around.
The introduction of the Cayenne as part of its brand diversification is, in this enthusiast's mind, a dangerous step.
Michael Jordan took shots that were brand new to his sport, pure expressions of his mind and body.
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What luxury brands do well is exhibit clear brand values that lead to a meaningful emotional differentiation in the mind of the consumer.
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Once we have an overview of the social media ecosystem, I guess the question you are formulating in your mind is: which one is right for me (or my brand)?
Complex brand memories are created over time, and the first word(s) or image(s) that spring to mind are really the sum total of a consumers experiences with a brand, in its marketing and use.
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The stellar stock performance helps keep Apple front of mind in business commentary but Apple and Jobs are not necessarily winning with a brand or strategy perceived as innovative .
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With this in mind, and as two graduates of MBA programs, we want to help you take ownership of your brand from the first day of class, rather than letting it be decided for you.
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