So when it comes to knowing where look for leveragable brand knowledge, we like dealing with pure consumer insights.
Besides, a company might want to keep control of its supply chain to protect its brand and knowledge.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
Each is working to build a brand and loyal following around their topic knowledge.
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For information sellers, Mancx offers a way to capitalize on accumulated knowledge and to build their personal brand profile as sources of valuable information.
David, like all our full-time editors and reporters as well as our contributors, is building his own brand and community around his topic-specific knowledge.
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Were privatisation to sweep through education as it has through health care, business analysts reckon that Knowledge Universe might well become the dominant brand.
Expanding your knowledge base adds value to your personal brand.
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The brand, the patents, the factories, the accumulated knowledge of the workforce and management.
But for now, brand marketers still have a lack of confidence in the Hispanic market that is in direct proportion to their lack of knowledge about the community.
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But if a brand has done its homework and knows what matters more than something else, then building a digital face from that knowledge just became a lot easier.
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