While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

FORBES: 5 Secrets to Use Storytelling for Brand Marketing Success

But even the government's firmest critics agree that the magnitude of the project and the involvement of a brand name such as Disney's will boost local confidence - a vital first step if people are to start spending again and the economy is to be reflated.

CNN: Making A Magic Kingdom

"Virgin are trying to build the most respected brand in the world and an involvement with a great team will help that, " Branson added.

BBC: Virgin to sponsor Brawn F1 team