When Lindsay Lohan was suspected of being a spokeswoman for Ariva Nicotine Gum in 2008, the brand cleared up the confusion and denied the celebrity's involvement with it.

2008年，林赛。罗汉被传为ariva尼古丁香口胶做代言人。不过，该品牌很快对此作出澄清，称林赛。罗汉与他们没有任何瓜葛。

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Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.

第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。

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Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

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But even the government's firmest critics agree that the magnitude of the project and the involvement of a brand name such as Disney's will boost local confidence - a vital first step if people are to start spending again and the economy is to be reflated.

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"Virgin are trying to build the most respected brand in the world and an involvement with a great team will help that, " Branson added.

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