More recently, BMW got it right when it resurrected the MINI brand as a way to reach younger, hipper and less-affluent buyers without otherwise cheapening its core brand.
Harley, meanwhile, recently sold its MV Agusta and Buell units to concentrate on its core brand.
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They might allow for a logo or slogan, but nothing that will touch the core brand.
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Was the core brand essence and symbolism carried over correctly when we translated into Spanish (or another language)?
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How does the brand and its core values incite, motivate and inspire people?
Over the past two years, the need for CIOs to extend core brand services to the multitude of new devices available on the market has exploded.
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We need to make sure our communication of the core brand idea is not only reinforced in the store, but that it can stand alone in the store.
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It has spent more on marketing, particularly on its core Pepsi brand.
At its core, brand development is about progressive adaptation.
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To start off, the company should try to focus on its core strengths that had helped it become a popular brand in the first place-its core audience of enterprise users and BBM fans.
"We're trying to recreate what it is to have a person as the core of the brand, " said Morin.
They form the core of its brand identity.
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With a brand-new quad-core processor (i7-3632QM) developed by Intel, a high-end Nvidia GeForce GXT 660M and 8GB of RAM, the new Blade isn't quite at the top of the performance ladder, but is definitely within shouting distance.
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The right question can transform a brand, which is at the core of understanding people.
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Courting controversy only works if the fight a brand picks is one that its core consumers embrace.
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About one-third come from brand extensions and accelerated growth of core Cadbury brands.
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Put in the hands of enthusiasts, the core DNA of the brand is grasped and respected with non-verbal certainty.
In other words, the only positive attribute that forms the core of the GOP brand identity is the one that was LEAST important to voters.
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They must go back to the core DNA of the brand and ensure that every pot and pan, every slipcover and throw pillow is unique and of the highest quality possible.
The experience has highlighted one of the core underpinnings of our brand: With a great product, the right strategy, and a smart way to connect with our target customers, Turn was confident at our moment of decision.
In this case, it was the story of how she led her team in a re-invigoration of the Coca-Cola brand by going back to its core identity and, well, recycling it in the crisp, contemporary way required.
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The brand, which claims travel as a core theme, has sponsored seven Louis Vuitton Classics around the world since 1993.
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"Ideally, we like to find a company with a strong core business, a good brand name, a new or at least revitalized management team and a solid balance sheet, " writes Putnam.
Smart brand managers also know that a brand must stay relevantly differentiated, especially with its core customers, to maintain top billing.
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Ultimately, this all leads to a greater understanding around core insights that can help determine a brand idea across lots of territories.
Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.
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The ability to innovate, adapt, and integrate while staying true to the core promise is key to building an enduring brand.
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But the brand's official temperament might be changing at the core, with the company possibly becoming a more conciliatory actor in the field.
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